You can also create Instagram Reels in collaboration with another creator or brand account.Ĭollabs can be a powerful tool for content creation as well as influencer marketing. What does a collaboration post look like in real life? Here’s an example from our own collab with posts aren’t limited to feed posts, of course. All comments, likes, and shares on this content are also shared between the two accounts. In simple terms, a Collab post is a piece of content that appears simultaneously on two different users’ feeds or Reels.
If the other account accepts, the post will also show on their profile and be distributed to their followers in Instagram feed. Then, the other account can either accept or deny the request. The public original author can tag another private or public account as a collaborator. “You can use Instagram Collabs to co-author content with other accounts.
What does it mean to collaborate on Instagram? Instagram explains Collabs as follows: Later in 2021, this feature rolled out to the general public. It tested two users sharing the same content in their own Feeds or Reels. In mid-2021, a new Instagram feature started appearing for many content creators. We also share some ideas on how you can put Instagram Collabs to work for your brand. This guide walks you through the Instagram Collab feature, four good reasons you should use it, and how to use it. This is great, but the Collab feature lets you go beyond that and have shared Instagram posts, and Reels show up on the Instagram feed for followers of accounts. Previously, it was common to tag people or mention them in your content for this type of collaboration. You’ve probably noticed that the trend on social media has been to work with influencers and partners to create collaborative content that benefits both parties involved. Great partnerships lead to great things like new followers, more engagement, improved Reach, and many other great opportunities. Social media marketing is all about collaborations and partnerships.
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